This unique social media platform is most likely the only marketing channel that can influence SEO because of the relationship YouTube has with it's parent company Google. In some instances, YouTube videos can displace the top search results for major keywords. If done correctly, video content on YouTube can become a substantial website traffic and lead generation source.

Many of your customers will be drawn to any videos on your website. YouTube offers the most browser friendly script to embed videos and is very popular web developers as a design tool. Since good video media is much more difficult and time consuming to create, many webmaster who manage blogs or forums will link to YouTube videos as a resource for their visitors and customers.

Organic backlinks help to make Google recognize further the authority or "relevance" of your YouTube channel within your industry. Establishing a good base of subscribers can help to build a fan base, which is the first key step to building a brand.