Most everyone is aware of Facebook and majority of our Clients are active users themselves. Social media in general is a branding tool for most businesses. In some industries, such as entertainment, marketing channels like Facebook can offer sustainable growth; however, for start-ups and small businesses Facebook might be limited to add legitimacy to new businesses or offer a platform to update your most frequent customers.

Facebook also offers adspace, which they promote aggressively once a Fan Page is created. In order to recognize the effectiveness of those ads, reflect on how often you personally used Facebook suggestions to make purchases? The answer for most people is they were either (1) not aware of any ads or they (2) just use Facebook to privately communicate with friends, family or personal. There are many ways to abuse the following of social media accounts and for this reason their effectiveness and relationship to SEO is almost non-existent.

In order for your customers to find you better, social media accounts such as Facebook and many others can help control the web presence of your business. For example, if you have successfully helped 1000s of customers, but one happens to be unhappy with time on their hands, even one bad review on the web about your business has alarming impact. One of the easiest ways to displace these types of search results that don't accurately represent your business is by actively using Facebook and other social media platforms.